PRACTICE PRE-PROMO CHECKLIST
Posting on social media or paying for ads with disappointing results?
Discover 7 key areas within your practice to focus on BEFORE you keep posting on social or paying for ads with lacklustre results.
Save countless hours and £1,000s in ad spend by addressing commonly overlooked areas that may put patients off treatments or your practice.
Get your checklist
Unlock Blind Spots
You don't know what you don't know. Discover 7 key areas of often overlooked improvement opportunities in your practice.
Improve Marketing ROI
Fill the holes in your marketing bucket and see higher returns on both your invested time and money when marketing your business.
Digital & Printer Friendly
Take your digital guide with you wherever you go. The checklist is also printer friendly, allowing you to print and action later.
Why we created this checklist and guide
Having previously generated new enquiries for dental clients, the same challenges came up again and again. This would slow progress while we worked to improve certain areas of the business, before running ads again.
Other times, clients did not have the appropriate systems in place to deal with the influx of more enquiries to the practice, or patients would be put off when they either did their research on the practice, or arrived for their appointment.
Knowing potential blind spots in your business is so important. Discovering these before promoting your treatments and services prevents you wasting your time or money, and improves the chances of success significantly.
This checklist and guide is here to support you, whether you're new to promoting your practice, or currently working with a marketing agency running paid ads for your business.
Who this checklist and guide is for
- Practices who haven't started to promote their practice but are looking to do so.
- Dentists, Associates or Hygienists who haven't started to promote their treatments but are looking to do so.
- Dental professionals or practices regularly posting on social but not receiving regular new treatment enquiries.
- Dental businesses currently working with a marketing agency, however numbers of patients accepting treatment is disappointing.
- Dental professionals currently paying for ads on platforms such as Facebook, Instagram and Google but not seeing a significant return on their marketing spend.
Why trust us
Great question!
Firstly, we've worked for dental supply companies as well as dental practices, and have more than 20 years' experience within dental - so we've been around for a while.
We're qualified marketers with the Chartered Institute of Marketing, which should be reassuring. We didn't just watch a couple of YouTube videos and think we know everything about marketing.
Marketing hacks and silver bullets are not our thing, but we do believe in foundational and strategic marketing practices that show results.
We previously built landing pages, ran paid ads and installed Customer Relationship Management (CRM) systems for dental practices, but soon discovered they were missing foundational pieces of the puzzle.
We now provide strategic marketing mentorship and this check list is a result of insights from our previous work.
Our hope is that it serves you, prevents you making costly mistakes and improves the return on your marketing 'spend' - whether the currency is time or money.
